Crick-Mix

BRAND IDENTITY, ART DIRECTION | DEC 2022

Food is fuel.

Crick-mix is a trail mix company that aims to nourish our customers during any journey they embark on with a healthful, delicious snack. Made with roasted crickets, our brand promotes the health and environmental benefits of insect consumption without the unappealing label. A sustainable alternative to traditional livestock options, crickets are packed with significant nutrients like fiber and protein, and we want our customers to stay energized throughout their daily lives.